Nida Yasir has just launched her clothing line for the beautiful winter season. Nida has named her clothing line as NYC (Nida Yasir Collection).

Speaking to us Nida Yasir told us how she got the idea for her own clothing line, the actress added “I have always found the season of winter to be romantic yet filled with nostalgia. The cool breeze and the rustling of the leaves along with the overall colours of the seasons fall/winter are enough to invoke inspiration in anyone. I sat with my creative team and we brought together all the elements that make this collection so vibrantly beautiful. Before we knew what was happening, we had a whole collection infront of us and we are very excited to bring you NYC.”

She further added on “I have always wanted to reach out to every woman and every household in Pakistan at some level. I feel I am very blessed for this connection and it has made my morning show the sole contender on the airwaves right now. It was time to forge new bonds with the audience and hence NYC.”

Nida Yasir’s brand NYC is live and currently taking order online, speaking about her online order she said “We are in the process of developing our website to facilitate our clientele further and definitely looking at a flagship store in future but for now we are focusing on social media for orders and deliveries, We are already taking orders internationally and have already received inquiries from all over the world. Our first international clients are Canada and France based.”

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Nida thinks Pakistani women are conscious with their clothing and that is why she has launched her clothing brand so that her clothes can speak for themselves with all the color.

Speaking about her experience Nida Yasir said “This is one experience that I would like to hold on to because I feel very passionately about this venture. It ignites my creativity on a very different level and I love working with my creative team. I am extremely humbled with this experience and would love to expand it into all different directions to bring more products for our clients.”

NYC is live and to place your orders visit their Facebook Page or Instagram Page which is ‘NYC’ the branc is currently focusing on women’s collection.

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