Aey Zindagi

Dot Republic Media, in collaboration with Next Level Entertainment, has launched the song ‘Aey Zindagi’ by Aima Baig and Nabeel Shaukat Ali to unveil the upcoming release of Six short films starring the heartthrobs of today, including Saboor Ali, Minal Khan, Muneeb Butt, Wahaj Ali, Hassan Ahmed, Furqan Qureshi, Faryal Mehmood, Ali Safina, Gul-e-Rana, Sabeena Farooq and many others. The Short films will be released on Digital Platforms in more than 240 countries.

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It is time to change the religion of traditional media in Pakistan, with changing consumption patterns, it is absolutely essential to evolve as content producers’ says Muhammad Adnan Butt, CEO Dot Republic Media.

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‘Working with Dot Republic on these short films was an amazing experience. Four directors, three writers working on six different stories featuring more than 20 artists; it certainly was a rollercoaster ride full of emotions and a brand new experience for us as we worked on non-television content for Pakistani audience’ says Sana Shahnawaz, the Producer of the short films.

‘Global trends of content consumption are changing as everything is becoming on-demand. Our broadcasters and media aggregators could’ve easily taken charge of this opportunity but we feel that behind their creative redundancy lies an amazing opportunity for us to explore. Unlike others at this point we want to create content without brand or broadcaster’s dictation and most importantly without integrating any regional players like Zee5, EROS, Voot etc. In 2020, we want to be considered as a premium digital content creator from Pakistan for South Asian audiences’, says Butt.