Alkaram Spring/Summer Collection is a mélange of soothing pastels and radiant hues inspired by the warm sunlight and clear blue skies typical of a crisp summer morning. The collection is a waltz of colours, a harmonious union of distinctive patterns that never fail to strike which makes it the perfect choice for your wardrobe staples and favourites.

Alkaram continued their journey with the multifaceted Ayeza Khan as their ambassador who perfectly embodies the timeless grace and effortless elegance the brand has always echoed. Star of numerous hit drama serials such as Pyarey Afzal and Koi Chand Rakh, Ayeza is an award winning actress whose stellar performances and a humble personality has won hearts in the subcontinent.
The collection was launched exclusively online earlier this week and is now available in stores as well!