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Amazon Prime video service looking to expand Indian regional content

Amazon is online largest e-commerce portal operating in the USA and with largest online e-commerce portal with video services. You can take videos subscription by paying Amazon´s video movies wroth 9.99 $ monthly subscription video service will look to add more regional content in India, two company executives said, as it competes with a host of global and local players for a bigger share of a fledgling online streaming market.

In little after a year of its launch in India, Amazon´s bet on original Hindi shows and a library of films in five local languages has paid off – India is the fastest growing market for its Prime Video service, Tim Leslie, global Vice President at Amazon Prime Video, told Reuters in an interview late Saturday, on the sidelines of the India Today Concalve 2018 in Mumbai.

Beyond Hindi shows and Bollywood movies, Prime Video has also been broadening its film catalogue in southern Indian languages such as Tamil and Telagu, Asia-Pacific content head James Farrell said.

“We want to figure out how do we do more in the South,” Farrell said.

“We haven´t announced any originals yet from the South but we are looking to do as much as can be done.”

The duo declined to give subscriber numbers, saying they have tens of millions of Prime customers.

Prime is the world’s largest online retailer´s customer loyalty plan that costs an annual 999 INR ($15) and offers faster deliveries, access to early deals and a subscription to its video and music streaming services.

India is key to Amazon´s global ambitions. Online retail is booming in the South Asian nation and its media and entertainment market is tipped to grow to more than $31 billion in two years, from $22.7 billion in 2017.