Coca-Cola Pakistan launched the first episode from Coke Studio Season 11, featuring over 70 diverse artists

Following the announcement of its eleventh consecutive season with ‘Hum Dekhenge’, Coca-Cola Pakistan proudly launched the first episode from Coke Studio Season 11, featuring over 70 diverse artists in this landmark season. Season 11’s Episode One was introduced at a media launch event in Lahore.

The event featured the screening of the Coke Studio rendition of the National Anthem and the Season 11-opener ‘Hum Dekhenge’. This was followed by a media address from Mr. Abbas Arslan, Marketing Director Coca-Cola Pakistan & Afghanistan, who spoke about the new season and Coca-Cola’s efforts for the development of music in Pakistan. He then invited the producers for Coke Studio Season 11, Zohaib Kazi and Ali Hamza onto the stage where they talked about the new season and also introduced their team and Coke Studio house band members.

Mr. Rizwan U. Khan, General Manager, Coca-Cola, Pakistan & Afghanistan Region officially launched the first episode from Season 11 with the screening of “Shikwa/Jawab-e-Shikwa”, “Baalkada”, “Rap Hai Saara” and “Main Irada”. Speaking at the launch ceremony of Season 11, Rizwan U. Khan, stated, “Coca-Cola continues to champion the belief that music has the power to bring people closer and that Coke Studio specifically, continues to transcend ethnicities and cultural barriers to influence a positive change.”

In attendance at the Coke Studio Season 11 media launch event were Mian Yousaf Salahuddin, the grandson of the poet and literary scholar Allama Iqbal, Salima Hasmi and Muneeze Hashmi, the daughters of the renowned poet Faiz Ahmed Faiz along with Coke Studio Season 11 Artists Abrar-ul-Haq, Aima Baig, Ali Azmat, Amrina and Ariana, Asim Azhar, Asrar, Attaullah Esakhelvi, Chand Tara Orchestra, Elizabeth Rai, Fareed Ayaz, Abu Muhammad Qawal & Brothers, Haniya Aslam, Hassan Jahangir, Humaira Arshad, Jimmy Khan, Khumariyaan, Lucky & Naghma, Lyari Underground Band, Momina Mustehsan, Mughal-e-Funk, Natasha Baig, Rachel Viccaji, Riaz Qadri and Ghulam Qadri, Sahir Ali Bagga, Shamu Bai, Shuja Haider, Sounds of Kolachi, The Sketches, Throat Musicians Darehan Khan Maula Baksh, Shayan Maula Baksh and Mangal, Vishnu Arjun and Zarsanga along with houseband members Omran ‘Momo’ Shafique, Babar Ali Khanna, Kamran ‘Mannu’ Zafar, Kami Paul and Rufus Shahzad and backing vocalists Shahab Hussain, Wajiha Naqvi and Mehr Qadir.

Indeed, Coke Studio Season 11, spearheaded by producers Ali Hamza and Zohaib Kazi, intends to bring back a musical fusion of exciting elements and diverse influences, ranging from traditional Eastern, modern Western and regionally inspired music featuring a wide array of languages and a multicultural sprawling list of artists, folklore and poetry from across Pakistan.

The first episode of Coke Studio Season 11 features “Shikwa/Jawab-e-Shikwa” by Fareed Ayaz, Abu Muhammad Qawwal & Brothers and Natasha Baig, “Baalkada” by Jimmy Khan, Naghma and Lucky, “Rap Hai Saara” featuring Lyari Under Ground and Young Desi and “Main Irada” by Haniya Aslam, Rachel Viccaji, Shamu Bai, Ariana and Amrina.