Facebook ends platform policy banning apps that copy its features

Facebook  will now freely allow developers to build competitors to its features upon its own platform. Today Facebook announced it will drop Platform Policy section 4.1, which stipulates “Add something unique to the community. Don’t replicate core functionality that Facebook already provides.”

That policy felt pretty disingenuous given how aggressively Facebook has replicated everyone else’s core functionality, from Snapchat to Twitter and beyond. Facebook had previously enforced the policy selectively to hurt competitors that had used its Find Friends or viral distribution features. Apps like Vine, Voxer, MessageMe, Phhhoto and more had been cut off from Facebook’s platform for too closely replicating its video, messaging or GIF creation tools. Find Friends is a vital API that lets users find their Facebook friends within other apps.

The move will significantly reduce the risk of building on the Facebook platform. It could also cast it in a better light in the eyes of regulators. Anyone seeking ways Facebook abuses its dominance will lose a talking point. And by creating a more fair and open platform where developers can build without fear of straying too close to Facebook’s history or road map, it could reinvigorate its developer ecosystem.

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