Within a short span of time, the HSA’s have become highly coveted and are well-recognized for their credibility and focus on quality. The show intends to continue setting new benchmarks with its third edition this year.

Since its inception two years ago, the HSA have placed great importance on impartial results that encourage and applaud well-deserving individuals working in the fields of fashion, entertainment and not only that HSA also acknowledges individuals from the field of music, sports, television hosts based on their personal style.

The ceremony’s highlights also include a range of unique performances and a glamorous red carpet. The Hum Network has always sought to raise the bar with its projects and according to President Sultana Siddiqui, the HSA are indicative of the network’s consistent efforts to support Pakistani entertainment industry.

“We are proud to be pioneers in the field of entertainment,” she says. “In our projects, it is always our aim to seek out new talent and provide a platform for them and these awards are involved in facilitating this purpose. The HSA are the first of its kind in the industry. For two years we have successfully provided entertainment while at the same time recognizing industry leaders, trendsetters and promising talent. With the third ceremony this year, we are continuing with our efforts to maintain complete transparency with our results, celebrating the fashion and entertainment industry while simultaneously endeavoring to provide stepping stones that will help in building and developing the industry further.”