No longer will you be forced to manually search through the platform’s public posts for some extra #fitspo encouragement before a workout or when you want to while away your day dreaming about living that #vanlife. Starting now, users will be able to add hashtags related to their favorite subjects to their follow list alongside the brands, Instacelebs, and friends that already flood network with content.
Once you follow a topic — like #slime in the example below — the top public posts and stories bearing the tag will fall into your feeds automatically.
You can also unfollow hashtags just like other accounts, so you won’t be stuck with annoying posts using tags for extra impact long after a trend has faded into obscurity. Thank goodness.
Instagram first teased the feature in a test last month, but that was only rolled out to a small number of users. The functionality is now available to all users worldwide, giving everyone on the network a chance to discover something new every time they scroll through their feeds.