#RungHumSeHain features a fresh fusion of traditional ethnic style with a clash of contemporary baroque and realistic floral designs.

‘If we look around not only local brands but international brands including DKNY, Mango, Tommy Hilfiger, Nike and Burberry have taken extra steps to cater to their clientele in the Middle East, while Halima Aden made history last year by being the first hijab-wearing model to grace the cover of Vogue says : Ayesha Ahmed, GM strategy J.

 #RungHumSeHain Volume 1 will be available in J. stores nationwide as well as online.

J. is about an attitude, it is all-inclusive to any woman from any faith, background or age who chooses to take a stand in how they present themselves.
We are proud to launch our incredible Spring/Summer Collection 2018. Our very contemporary style culture collection.’