Lasso App, music and video TikTok clone by facebook
Facebook is working on a new app that it hopes could win back the attention of teens while capitalizing on its recently attained major label music licenses. Facebook is building a standalone product where users can record and share videos of themselves lip syncing or dancing to popular songs, according to information from current and former Facebook employees.
A Facebook spokesperson confirmed that the launch of Lasso, on iOS and Android is in the U.S. only for now, telling us “Lasso is a new standalone app for short-form, entertaining videos — from comedy to beauty to fitness and more. We’re excited about the potential here, and we’ll be gathering feedback from people and creators.” While Lasso was released under the Facebook umbrella, the company launched it informally and with relatively little fanfare
The product is being built by members of Facebook’s video and Watch team under leadership from Facebook’s principal lead product designer Brady Voss, a source says.