L’Oréal has reinvented Brandstorm by transforming the business competition into an innovation incubator for talents and projects. Competing in the challenge is the only way to apply for the organization’s management trainee track called the Pepiniere Program as well as Summer Internships. The goal is to enable students to go beyond living the life of a L’Oréal employee and allow them to transform their original ideas into reality.
Ever since the competition’s inception in Pakistan in 2013, students from top universities across Pakistan have been have been competing annually to represent the country at the international finals in Paris. The competition is open to all university students in their 3rd or 4th years of study and encourages students from diverse fields to team up for a more holistic approach to the challenge. This year, the L’Oreal Pakistan team aims to achieve new heights by breaking its 2017 success rate of 1500+ participations and 400+ teams!
Winners of the competition represent Pakistan on a global platform in Paris and are eligible for a grand prize of up to 30,000 Euros!
For 2018, the participants’ mission is to come up with innovations that “Invent the Professional Salon Experience of the Future “, for L’Oreal Professional Products. This year, the competition stands out as the challenge is for an entire division rather than a specific brand – more room to innovate!
L’Oreal will be visiting their partner university campuses to select eligble students & build teams for participation in the competition. L’Oreal will be hosting Brandstrom Campus Drives at NUST on January 1st, IBA on January 24th and LUMS on February 6th.