The GB-GFL is an initiative that was taken by two teenaged sisters Karishma Inayat and Sumira Inayat in 2016 to develop and run a football league solely for young girls between the ages of 12-16 from the Gilgit-Baltistan region. The first tournament of GB-GFL took place in July 2017 and received a very encouraging response despite being organized with limited resources. 8 teams participated in the week-long tournament after being trained at an exclusive camp set up prior. The GB-GFL is now working on the 2018 tournament which will be taking place in Chipurson (northern Hunza region).
Marble Slab Creamery will be donating 10/- PKR to GB-GFL from the sale of each ice-cream scoop. This collaboration to promote local football is in line with Marble Slab Creamery’s global objectives. The popular ice-cream brand has frequently lent their sup-port to independent local football teams across the world by donating generously, hosting charity events and fundraisers.
Speaking further about this collaboration between Marble Slab Creamery Pakistan and GB-GFL, the CEO Moaaz Bukhari said “It is definitely an honor and pleasure for us to sign up with the GB-GFL. Story of Karishma and Sumaira inspired us a lot and we believe that em-powerment for women can be achieved by participation in sports. Marble Slab Creamery is a
global leader when it comes to Ice Cream and collaborating with a sport like Football is in line with our global objectives.”
Sharing their excitement about having Marble Slab Creamery Pakistan on-board for their initiative, Karishma Inayat said “We are overwhelmed by our partnership with a global brand like Marble Slab Creamery. We think that this arrangement will go a long way in the development of this sport in Gilgit Baltistan which is currently lacking basic facilities like foot-ball pitches, coaching, education etc.”