One of Pakistan’s leading fashion brands, Maria B. is all set to collaborate with famous Ertuğrul star Didem Balcin for their upcoming Winter Linen collection in Turkey. Known for her role as ‘Selcan Hatun’ in the recently popular TV series, considering Didem Balcin as a perfect muse for her latest Winter Linen Collection is in the reflection of the phenomenal designer Maria B new collection; consist of breathtaking designs, with catchy colors and sophisticated patterns that perfectly merge into soothing winter vibes.

While sharing behind the scenes shots, Maria.B. said; “Turkey is one of the countries that we are very well connected to in terms of great diplomatic relations and cultural similarities. My love for the place made me come back and do this campaign here with the famous star and the ever so gorgeous Didem Balcin. Through the famous series ‘Diriliş: Ertuğrul’, it is patent that the whole cast has made a special place in our hearts. My reason for taking Didem is her magical persona that women of every age can relate to her and I hope our patrons feel the same while we keep making Pakistan proud on international forums through our constant hard work and efforts.”

Having started in 1999 with one retail outlet and a small stitching unit where Maria’s sole focus was to provide ready-to-wear fashion that reflected an elegant fusion of East and West, today MARIA.B. is one of Pakistan’s most diverse fashion brands with prêt-a-porter, couture, formal wear, lawn, embroidered fabrics, linen and cottons as well as fragrances all within one affordable label while boasting an extensive retail network of 24 outlets comprising of both standalone outlets and mall outlets across the country, while also exporting to international destinations including India, UK, USA, Bangladesh, UAE and Qatar.

In addition to this, Maria. B. Cares has always worked towards giving back to Pakistan in the form of sponsoring various deserving initiatives and organisations through Maria.B Cares banner, where the brand’s great steps have honoured Pakistan internationally.