After a ban on Indian films and drama serial, PEMRA has also decided to ban all Indian TVC’s as soon as possible because of the recent Kashmir issue.

PEMRA has prohibited all Pakistani channels to take down advertisements that include Indian actors due to tensions rising with India on Kashmir.  In the press release PEMRA had stated The Government of Pakistan has announced it will celebrate Independence Day on August 14, 2019 as ‘Kashmir Solidarity Day’ however, at the same time advertisements produced in India carrying Indian actors/characters/talent are being aired on Pakistani TV screens.”

It further added on “Besides the appearance of Indian characters on Pakistani TV screens aggravates miseries of Pakistanis who are perturbed over Indian Authorities over Indian atrocities on Kashmir brethren.

PEMRA has included the following advertisements to be removed from the Pakistani channels, Dettol Soap, Surf Excel, Pantene Shampoo, Head and Shoulders Shampoo, Lifebouy shampoo, Fogg Body Spray, Sunsilk Shampoo, Knorr Noodles, Sufi, Fair and Lovely Face Wash, Safeguard Soap.