The press conference held on 17th September at PIA head office where Pakistan International Airlines (PIA) and International Hospitality Investment Group (IHIG) signed an MOU (Memorundum of Understanding) to promote tourism in Pakistan as envisaged in the vision of Prime Minister of Pakistan Imran Khan. 

Through this alliance, all business / Executive economy class passengers of PIA traveling to Pakistan will be entitled to a complimentary stay at any of IHIG’s properties located in Naran, Bhurban and Balakot.


PIA CEO Air Marshal Arshad Malik and Chairman IHIG-UK Mr. Alun Richards signed the MOU. CEO IHIG-PAK Mr. Noorul Asif , Chief Operating Officer PIA Mr. Aijaz Mazhar and senior officials were also present during the signing ceremony held at the airline’s Head Office. The IHIG and PIA partnership is aimed at boosting the potential of tourism in Pakistan in a way that will have deliver long lasting benefits.


PIA CEO Air Marshal Arshad Malik addressing the audience said that

‘PIA is pleased to have an alliance with IHIG and is committed to facilitate its passengers and to promote tourism in Pakistan. We are actively working to make alliances with other organizations to provide maximum benefits to our passengers. This initiative will help introduce the world to the colors and seasons of Pakistan.


Chairman IHIG-UK, Alun Richards reiterated his strong resolve

“to promote tourism in Pakistan. This major step  by IHIG shows our commitment to support and develop tourism in Pakistan by delivering world class offers in the field of hospitality.”

He further added that “our effort is focused on bringing the world to this beautiful country which has world’s tallest peaks. God has gifted this country with nature’s best beaches, forests, mountains and lakes. Pakistan has a long history and rich culture that will attract tourists from all over the world. Thanks to this strong collaboration with PIA we are continuing to move rapidly in the right direction.”

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CEO IHIG-Pakistan , Noorul Asif said that IHIG’s intention is to have people experience the breathtaking beauty of Pakistan. These visitors will post their experiences on social media which will encourage their circle of friends to visit Pakistan as well” said Noorul Asif.-




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The industry’s source of grapevine. With his former work experience at Dawn News, Hip in Pakistan ,Dawn Images,Edition.pk Irfan is an editor Of Celebdhaba, runs his own official Blog Irfanistan.net FAVORITE QUOTE: “Go forward in life with a twinkle in your eye and a smile on your face, but with great purpose in heart” – Gordon B. Hinckley.
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