Pakistan International Trade Fair (PITF 2017) organized from October 26 to 29, 2017 at Karachi Expo Centre, closed with the Gala Night “Uroos ul Bilaad – Tales of Mystical Beauty”. The Federation of Pakistan Chambers of Commerce & Industry (FPCCI) and Badar Expo Solutions who jointly organized the international fair have kept this entertaining night for their foreign delegation and business community comprising of Fashion show and Concert.
The Fashion show comprised of MahaRaja themed collection where eminent designers of Pakistan’s fashion industry including Deepak Perwani, Wardha Saleem, Humayun Alamgir, Ayesha Ibrahim & Shazia Kiyani showcased their collections. The fashion show was followed by Gala dinner. The Designer Collection details are as follows:

Showcased his collection “BAHAAR” which indicated the arrival of spring and the festive season of weddings as a major part of our culture. The sub-continent has not just defined art music and fabulous cuisine but has given us the greatest gift of opulence costume fashion and lifestyle. Tonight, we present a little glimpse into the world of royalty.


THE MUGHAL EMPRESSES showcased by Wardha Saleem’s is reminiscent of that classic era. A heritage, a legacy, a collection for the ages, the “Mughal Empresses” stands true to the history of the royals and unravels the secret colors of love, traditions and celebration. Inspired by our rich and vibrant heritage, Wardha Saleem blends the bright hues of fuchsia, radiant oranges, vibrant greens, lustrous blues, passionate plums and rich reds in her own signature style. Using traditional block and screen printing techniques along with intricate embroideries and rich embellishments using pearls, gemstones and Swarovski crystals, Wardha Saleem reveals the celebration that lies hidden within these vibrant colors on the canvas of rich jamawars, pure silks, and organza.

Humayun’s inspiration behind his collection “NAQSH-O-NIGAAR” was from Maharajas of the Sub-Continent. They were characterized by luxurious styles and made with velvet and banarsi Brocade. The sherwanis are a combination of elegance and sophistication of yesterday and Dynamism and Naqsh of today. The collection also defines the rich colors of modern sherwanis and cuts at the same time both eastern and traditional


MUMTAZ MAHAL by Shazia was an exclusive blend of royalty and traditional fashion with unique color schemes. Her work depicted a strong sense of inspiration from the rich eastern culture combined with royalty of rich Mughal era. Arjumand Banu widely known by the epithet Mumtaz Mahal was a Mughal empress and chief consort Shah Jahan, this collection is all about the life of queen Mumtaz. The designers focus is use of traditional techniques in a classic way which can be seen with new cuts, different type of embellishment & classic silhouette kept in mind with old traditional & classic work. Color palette is also very traditional and royal use with hues of red and gold.

Ayesha’s JASHN-E-AROOSI is a Persian language word for “Wedding festive”, even for people of limited economic ability they would do their best to make it memorable. Jashn-e-Aroosi has always been a grand celebration. The collection is a mix of long gowns, Angrakhas, short shirts, tail Gharara’s lots of princess cut lehenga’s. The collection is embellished with crystals Swarovski, zardozi, Resham embroidery, French knots and ruby jewelry stones. The color pellet varies from hues of beige, navy blues, maroons, buzz and lots of silver on various fabrics such as silk, tissue, cotton nets and shantley nets. “Jashan-e-Aroosi” is not a collection, it’s an experience. Usually a bride is wrapped in traditional colors, but our bride is different because she chooses unique rich patterns embellished in bold and soothing colors to make a style statement of her own.