YOCA and the Najmi Bilgrami Collaborative are the only Pakistani brands to win the prestigious Golden A’ Design Award and A Design Awards, deemed the most influential design award in the world.
Sarah Najmi Bilgrami, Zayd Bilgrami and Ahsan Najmi brings two big awards this year at a prestigious ceremony held in Como, Italy.
Indeed, the A’ Design Awards is a premier annual juried design competition that honors the best designers, architects, engineers, design studios, brands and design oriented companies worldwide. The awards highlight the excellent qualifications of best designs, design concepts and design oriented products worldwide in all creative disciplines and industries. Award recipients are selected from thousands of nominated projects from around the world by an international jury panel comprising of prominent scholars, members of the press, creative design professionals and experienced entrepreneurs.
“To receive this recognition from such an innovative and internationally acclaimed awards competition for the second time for us huge; most specially to win the most coveted GOLD award. We are humbled to represent Pakistan at a platform that essentially sets the tone for design excellence worldwide. The inspiration in designing the Interior for Pakistan’s leading and largest textile companies Gul Ahmed, was twofold, to create a design the reflects the rich heritage of a company that has grown over three generations, while in parallel reflecting to all the inhabitants of the space how environmentally conscious the company is by creating an internalized forest and green space. For YOCA’s Unity Coffee Table, the challenge was to create a piece, which would appeal to luxury residential interiors or yacht interiors, yet tell a compelling story of unity and peace, being created by the hands of Pakistani designers and craftsman. A story was to be told, while validating an aesthetic to fit amongst surrounding high design furniture in luxury homes and yachts.” said Sarah Najmi-Bilgrami Zayd Bilgrami, Ahsan Najmi