Snap Chat 2018 Update will involve ‘Stories Everywhere same as Whatsapp Feature
Snapchat is focused on taking snaps beyond the app as it tries to fend off the rise of Facebook’s Stories knock-offs and Discover competitor, Watch. The latest Snapchat effort? A new initiative called “Stories Everywhere.”
This month, Snap hired Rahul Chopra, former CEO of Storyful, an agency that sources and verifies content on the web, to lead the charge. Chopra’s LinkedIn profile title reads by name of “Head of Stories Everywhere, Content” at Snap Inc.
One of Chopra’s plans may include the future roll-out of a web player, according to the anonymous source speaking with Cheddar. That’s something Snapchat has experimented with in the past, like during the 2016 Oscars, but the company hasn’t widely adopted for its own Stories and those of publishers. Snap’s web player currently looks like this:
The initiatives of that content team, also revealed in the memo, include increasing the number of content partners of Discover, doubling down on breaking news, and widening the distribution of content. That last part would be Chopra’s purview under the “Stories Everywhere” initiative.