TikTok surpassed major social media in downloads last month
TikTok is a short-video social platform powered by music. Designed for the new generation of creators, TikTok allows users to quickly and easily create unique content. Beijing-based ByteDance’s 2017 acquisition of tween and teen-focused social app Musical.ly is paying off. The company this year merged Musical.ly with its own short video app TikTok as a means of entering the U.S. market. Today, the result of that merger is sitting at the top of the U.S. App Store, ahead of Facebook. More importantly, it recently surpassed Facebook, Instagram, YouTube and Snapchat in monthly installs for the first time in September.
According to data from app intelligence firm Sensor Tower, TikTok’s installs were higher than those of Facebook, Instagram, Snapchat and YouTube in the U.S. last month.
It surpassed the four other apps in terms of daily downloads on September 29, with 29.7 percent the downloads from this cohort of apps, the firm says.
Since then, it has continued to increase its market share among this group of apps, reaching as high as 42.4 percent of downloads among the apps just days ago, on October 30.
In September, TikTok’s installs grew around 31 percent from the prior month to reach approximately 3.81 million on the App Store and Google Play combined. This beat No. 2 Facebook, which had 3.53 million first-time installs.
Year-over-year, TikTok’s U.S. installs were up 237 percent from 1.13 million in October 2017.