Twitter’s doubling of character count from 140 to 280 had little impact on the length of tweets
Twitter’s decision to double its character count from 140 to 280 characters last year hasn’t dramatically changed the length of Twitter posts. According to new data released by the company this morning, Twitter is still a place for briefer thoughts, with only 1% of tweets hitting the 280-character limit, and only 12% of tweets longer than 140 characters.
Brevity, it seems, is baked into Twitter – even when given expanded space, people aren’t using it.
Only 5% of tweets are longer than 190 characters, indicating that Twitter users have been for so long trained to keep their tweets short, they haven’t adapted to take advantage of the extra room to write.
Meanwhile, most tweets continue to be very short, Twitter says.
The most common length of a tweet back when Twitter only allowed 140 characters was 34 characters. Now that the limit is 280 characters, the most common length of a tweet is 33 characters. Historically, only 9% of tweets hit Twitter’s 140-character limit, now it’s 1%.