Paisón de Viajar chronicles the journey of a globetrotter. Inspired by a diversity of crafts and cultures across the globe, Paisón de Viajar celebrates a medley of colourscape-esque eclectic bold prints from Italian Renaissance heritage, Chinese porcelain art, iznik art, Moroccan architecture, ethnic block printing to the tropical frenzy and fluidity of the Bahamas. The brand’s consistency in creating value and point of difference for consumers has definitely gone a notch higher by using the world’s finest Supima Cotton, a first in Pakistan. The American grown extra-long staple cotton is inherently softer and finer fabric with deep long-lasting vibrant colours and extraordinarily resilience.
The campaign has been captured by Shahbaz Shazi with Hair and Make-up by Omayr Waqar, jewellery by Allure by MHT and features award-winning model and actor Sadaf Kanwal as the face of the campaign. The luxury lawn fashion film for Paisón de Viajar has been shot and directed by ace-film-maker Asad-ul-Haq of Shiny Toy Guns.
The S/S Luxury Lawn 2018 collection comes in 10 distinct designs, each in two colourways, and will be available as three-piece luxury lawn suits at a price range of PKR 6,850 to PKR 7,850 only.
Indeed, Zainab Chottani is renowned for her intricately embellished wedding wear, distinct Prêt wear and her signature aesthetic of engaging sophisticated craftsmanship with a unique play on colour, elements all manifest in this luxury lawn collection.